From an F grade
to a site built to last.
How a respected Chiang Mai architecture practice went from an insecure, F-graded website to a fast, A- rated site built for Google, AI search and international clients.
Where it started.
Niwat Architects has designed homes, hotels and resorts across Northern Thailand for generations, but its website was holding the firm back. The secure https address showed a blank server page, Google scored mobile speed 48 out of 100, and the main image took 26 seconds to load. There was no working enquiry form, the map pointed to a different business, and project pages had only two or three sentences each. An independent SEO audit graded the site F, with 28 issues to fix. A firm whose clients invest millions in each project had a website that never asked for the enquiry.
Five moves that changed it.
Audit first
We started with a full website and SEO audit, testing the site with Google PageSpeed Insights and an independent grader. The findings became a clear, prioritised plan the client could see and approve before any work began.
A lightweight rebuild
Rather than patch an ageing theme, we rebuilt the site on a fast, mobile-first WordPress setup with clean code, caching, a CDN and HTTP/3. The new design leads with the firm's photography and a clear promise, with "Start a Conversation" on every page.
SEO and AI search foundations
Every page got a keyword-first title, a clean description, proper headings and descriptive image text. I added structured data, an llms.txt file and AI-friendly content, so Google, ChatGPT and Gemini can understand and recommend the firm.
20+ project case studies
Each project grew from a few sentences to a full case study of 245 to 515 words, covering client, location, year, design philosophy and a full-screen gallery, split into Hotel / Resort and Residential.
Local trust and enquiries
I set up the Google Business Profile with the official San Sai address and 5-star reviews, and pinned the map to the office. I also built an enquiry form that asks for project type, budget and timing, and added LINE and WhatsApp chat so international clients can reach the team in one tap.
What it moved.
What we delivered
- ✓Lightweight, mobile-first website rebuild
- ✓SSL and secure https across the whole site
- ✓Full on-page SEO on every page
- ✓Structured data and llms.txt for AI search
- ✓22 in-depth project case studies
- ✓Hotel / Resort and Residential project filters
- ✓Qualifying enquiry form with spam protection
- ✓LINE and WhatsApp chat
- ✓Google Business Profile setup
- ✓Google Analytics, Search Console and XML sitemap
- ✓FAQ page with 22 answers and FAQ schema
- ✓Publications archive with 12 press features
- ✓Three long-form SEO articles
- ✓Monthly social media campaigns