The journal
What we have
worked out.
Notes on search, design and building for Northern Thailand. Written by the people doing the work, published when there is something worth saying.
Design · · 9 min read
Lanna Architecture in Chiang Mai: Tradition, Culture & Modern Design
Lanna architecture is more than a recognisable roofline. Understanding what it was for explains why so much contemporary work in Chiang Mai gets it wrong.
Hospitality · · 7 min read
Why your hotel’s direct booking engine loses to Agoda every time
It is almost never the booking engine. Five structural reasons guests choose the OTA, and what actually reverses each one.
Local SEO · · 11 min read
Local SEO for Chiang Mai businesses: the 2026 checklist
The map pack is the whole game for most local businesses here. Twenty-two checks, in the order they actually move the needle.
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