Built for the
back paddock.
A ride-on mower dealer with deep product knowledge, ranking below marketplaces that had none.
Where it started.
The Mower Shed competed against national retailers and Trade Me listings on product pages that simply repeated the manufacturer description. Buyers researching an NZ$18,000 purchase were finding generic specs everywhere and expertise nowhere.
Three moves that changed it.
Publish what the staff actually know
Comparison guides written by the workshop team: Ferris vs. Cub Cadet on Waikato clay, what a lifestyle block really needs, when a zero-turn is the wrong answer. Nobody else in the market had written any of it.
Rebuild product pages around decisions
Deck width against section size, service intervals, parts availability, finance per week. The information a buyer needs to stop researching.
Own the seasonal cycle
Winterising, pre-season servicing, spring first-cut. Published eight weeks ahead of the search curve so the pages are already ranking when demand arrives.
What it moved.
What we delivered
- ✓34 buyer-intent guide articles
- ✓Product page template rebuild
- ✓Comparison and finance calculators
- ✓Service booking flow
- ✓Local SEO across 3 branch locations
- ✓Seasonal content calendar
- ✓Parts availability search
We were the only ones in the market who knew this stuff and the only ones not saying it out loud.