Playbook 01
Real Estate Developments
Foreign buyers researching a property in Northern Thailand are asking legal questions long before design questions. Sites that answer them convert; sites that hide prices do not.
Who you are selling to
The buyer.
A buyer 4–14 months from purchase, often overseas, researching ownership structure, resale liquidity and build quality before they ever contact an agent.
Searches that end in revenue
- Freehold vs. leasehold condo Thailand
- Villa for sale Hang Dong
- Foreign ownership Chiang Mai property
- Chiang Mai property investment yield
Our build standard
What we ship for real estate.
- ✓Listing templates with real floor plans and dual-currency pricing
- ✓Plain-English ownership and legal guides
- ✓Land area in both wa and square metres
- ✓Drive-time maps to schools, hospitals and the airport
- ✓Lead qualification built into the enquiry form
- ✓CRM pipeline with scoring and automated follow-up
Benchmarks
What good looks like.
3.1xMedian lift in viewing-ready leads
−52%Median cost per qualified lead
6:12Median time on a listing page
Figures drawn from our own engagements in this sector. Your starting position determines what is realistic — we set targets in week one, from your data.
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