Playbook 02
Hotels & Boutique Resorts
Every booking through an OTA costs you 15–25% and the guest relationship. The job is not to leave the channels — it is to give the guest a reason to come back directly.
Who you are selling to
The buyer.
A traveller comparing four properties across two tabs and an OTA app, deciding in under ninety seconds on a phone, usually in the evening.
Searches that end in revenue
- Boutique hotel Old City Chiang Mai
- Riverside resort Mae Rim
- Lanna style hotel Chiang Mai
- Hotel near Wat Phra Singh
Our build standard
What we ship for hotels & resorts.
- ✓Availability and rate in the hero, not three clicks down
- ✓A direct-only offer the OTAs cannot structurally match
- ✓Room pages with honest sizes, real photography and firm pricing
- ✓Hotel and LocalBusiness schema with rate parity signals
- ✓Pre-arrival, in-stay and post-stay sequences
- ✓Review automation timed to checkout
Benchmarks
What good looks like.
+184%Best-case direct booking lift in 9 months
−41%Median reduction in OTA commission share
1.6sTarget mobile LCP for booking paths
Figures drawn from our own engagements in this sector. Your starting position determines what is realistic — we set targets in week one, from your data.
Your next chapter